Realestate.com.au is Australia’s No. 1 property site, with over 3 million people visiting the site each month*. 71% of people who visit realestate.com.au do not visit domain.com.au**. In fact, so many people use realestate.com.au that is has more unique visitors than the next 19 competitors combined***. Every month since October 2000 they’ve helped more people find a home than any other Australian site***. However to advertise on realestate.com.au you must be a licenced real estate agent or have one advertise on your behalf. That’s where For Sale For Lease comes in! We give you access to the web site exclusively available to real estate agents at a fraction of the usual cost. We hold valid licences all over Australia and have the authority to advertise on realestate.com.au just as any other agency.
Rent.com.au is a national database of available rental properties and related services for renters to search and use. Given its unique and simple domain name that can be easily remembered by tenants and landlords alike, rent.com.au maintains an instant recall for what the site is about, its use and referral of the site, ensuring its longevity and excellent level of service proposition for all renters seeking their next rental property. Around 50% of visitors to rent.com.au have not been to domain.com.au, and more than 35% have not visited realestate.com.au^^. Agents acknowledge the site reaches their key target audiences of renters and landlords directly, and that 100% of traffic and site usage is dedicated to the renting process. Renters are able to evaluate the suitability of a property online, reducing time wasted on inspections. Additionally, as online listings can be viewed anywhere, the market is extended to people moving into the state or from overseas^^.
Rentfind.com.au is a useful portal for listing rental properties in Australia. Their website is very simple to use and feature great tools for landlords and tenants alike. Rentfind.com.au has recently launched their free iPad app, Rentfind Inspector, that simplifies the time consuming job of property inspection. They also offer an iPhone app, Rental Finder, also free to the general public.
Homehound delivers features unique to online real estate websites. The site is popular for its ability to schedule open for inspections and auctions to a property seeker’s calendar, a recommendation engine that suggests properties similar to the one currently being viewed, being able to register for property email alerts, searching by street address, and being able to get inspiration from the site’s “home style” galleries^^. In terms of traffic trends, the average age of browsers is 39, with just over 74% being female. 93% of homehound.com.au’s property seekers are primarily looking for a property to rent or purchase, with the split between the two fairly even^^. Advertising with For Sale For Lease gives you an opportunity to list your property on this exclusive industry website.
Homesales.com.au the real estate arm of carsales.com Ltd launched in 2009 as a dedicated residential real estate site. Since then the site has grown to feature Australia–wide for sale, for rent and investment inventory. Homesales.com.au has always had a strong presence along the eastern seaboard although recently their popularity has risen in the Western Australian market, too^^. As one of the brands that form the carsales.com.au network, it has the credibility that gives consumers and agents brand confidence and the assurance they are dealing with a reputable business. That fact alone gives them an advantage over many of the new players in the online real estate space, as well as delivering direct access to the traffic that uses the carsales network of sites. Homesales.com.au’s most popular elements include its image preview tool on the search results page and the unique multiple suburb search, which allows consumers to move between their selected suburb lists with ease^^.
RealEstate1 Pty was established in late 2008 and includes Australia’s fastest growing independent real estate advertising websites www.realestate1.net.au & www.realestate1commercial.com.au. With their own Real Estate Directory, individual real estate listings, intuitive search functionality, suburb specific details, email property alerts, and unlimited property listings with no “drop off” of agents properties, they provide alternative real estate websites for those looking for residential, business or commercial real estate as well as an alternative platform for agents Australia wide to list their properties.
Designed to be simple, quick and easy to use with reliable and up to date information, they also provide the ability to quickly source listing information and to contact the appropriate real estate agent for more information with ease. Prominently ranked on all major search engines including Google, Yahoo and Bing!, their main aim is to have all real estate agents throughout Australia advertising their vendors properties on our site as well as being the place that browsers come to find real estate first, and to have browsers continually return to their sites when looking for real estate. Advertising with For Sale For Lease gives you an opportunity to list your property on this exclusive industry website.
Allhomes.com.au has a very strong following in ACT, NSW and TAS. Their web site is very easy to use and offers great functionality. In addition, allhomes.com.au recently announced their new iPhone app available for free to the general public. Advertising privately on allhomes.com.au can cost in the upwards of $1595 depending on the location of your property. However, if you list through For Sale For Lease, allhomes.com.au is included free of charge unless your residential property is located in the ACT.
Agents and consumers alike have commented on how they enjoy the “clever simplicity” of thehomepage.com.au. The minimalist design, quality of the listings, and the opportunity to upload videos are just a few of the much loved features of this website among both groups^^. The site’s approach to mobile technology also reflects user friendly simplicity. Thehomepage.com.au is built to work like an app with all of the good design cues you would usually find in apps features right on their website. Advertising with For Sale For Lease gives you an opportunity to list your property on this exclusive industry website^^.
* Nielsen Online Ratings, Domestic Audience, Jan – Mar 2012
** Nielsen Online Ratings, Domestic Audience, Feb 2012
*** This information is based on statistics from Nielsen Online for September 2009
^ Nielsen/Net Ratings MI, Domestic Brand Traffic, May 2010
^^ Real Estate Business, Dec/Jan 2011-12, Issue 6