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Many people just use the property description to reiterate what’s already in the property fields of a listing, such as three bedrooms, two car garage and the like. This is a waste of valuable space in the description. Instead of repeating standard features, use this space to highlight what’s distinctive about your property. Let the buyer see the property’s best features, highlight local attractions, how the price compares to similar homes and historical information that enhances or increases the value of the home. Here are a few pointers to help you create a stellar description.
LIST YOUR PROPERTY’S TOP FEATURES
When choosing what to highlight about your property, think about amenities and features that aren’t obvious from the listing and pictures. Examples include beautiful views, privacy or a new roof. If you’ve just renovated your kitchen, the phrase ‘beautifully remodelled kitchen’ doesn’t paint a picture, but ‘newly renovated kitchen featuring granite countertops and stainless steel Bosch appliances’ does.
Use adjectives appropriately but sparingly. The phrase ‘beautiful’ appeals to buyers more so than ‘move-in condition’. Likewise, ‘clean slate that you can make your own’ goes over better than ‘fixer-upper with cabinets ripped out’.
Create an image of what it would be like to live in the home. Use sentences such as, “Enjoy a glass of wine on the patio,” or “Lay in the hammock in the beautifully landscaped garden.” You want to let the buyer know how he or she can enjoy the features that are specific to your home.
HIGHLIGHT LOCAL ATTRACTIONS
Is your home close to local attractions? If so, this is a big selling point. Use the description to let buyers know that your neighbourhood has a pool or that you’re within walking distance of schools. Include popular shops and restaurants that are near.
COMPARABLE SALES
Is your home more affordably priced than other houses in your local area? If so, mention it in the description. Buyers love getting more for their money. If your home is similarly priced to others in the neighbourhood, but you’re offering more property inclusions or better features, mention that, as well.
HISTORICAL INFORMATION
The home values in historical neighbourhoods are often higher than in other areas. If you’re not sure of your home’s history, take a look at the house’s public records. Take a look at newspaper archives at your local library. Ask your neighbours if they know anything about your house. You can also tell a lot about the history of your home by looking at how it was built.
Take a look at the mouldings, walls, bricks and so on. Some building materials are restricted to certain time periods. Research the history of your area, too. The goal is to organise this historical information into a chronological picture of your home.
As you can see, buyers want more from a property’s description than the number of bedrooms it has. They want to know the story behind it and how their family can fit into it. Knowing your property will help you create an interesting, compelling description to attract buyers to your home.
