One of the criticisms property owners have typically heard about selling or leasing a property is that marketing is expensive. With the help of the internet and social media, that is no longer the case. Even more traditional forms of marketing, such as signage and mail-outs, have become increasingly affordable. When compared to the cost of hiring a real estate agent to sell the home, the more affordable choice is obvious. Marketing a property yourself is cheaper than paying commissions and other fees. Here are several successful marketing methods to spread the word about your house for sale. One thing that has to be understood is that marketing is essential – the better your marketing, the easier it will be to get the price you want and the quicker your property will be leased or sold.
Research shows that 8 out of 10 homebuyers begin their home searches online. That means online listings are a must. It’s impossible to know which site your potential buyers will land on, so in order to make the most of listing online, you should list on several websites. That can be time consuming, of course, which is why a service like For Sale For Lease simplifies the process. For a low fee, your listings will be placed on up to 10 top real estate listing sites within 24 hours.
Here are items that need to be included in your online listings:
- Address and contact information
- Price of the home and year it was built (if known)
- Number of bedrooms and bathrooms
- Square footage, style of home and number of floors
- Lot size and name of subdivision
- Extra rooms or features (e.g., Media room, study, fireplace, pool)
- Type of flooring
- Type of garage
- Appliances or other inclusions
- Type of heating and cooling
While most people start their home searches online, some people still find homes the old fashioned way. Signage is an affordable way to attract attention of passersby. Corflute signs or photo boards are the most popular types of signs. For Sale For Lease offers a free sign to put in front of your house with their online listings.
SHARE AND SHARE ALIKE
Social media is a fantastic way to get the word out when you have a home for sale. Friends and family are most generous about sharing to help out others. It’s a free form of advertising, and you can post as many pictures, videos and details as you’d like. Facebook, Google+ and Flickr are popular sites for sharing photos.
An often overlooked (but still useful) form of advertising is direct mail. Create brochures with quality colour photos and the details above to mail out. You could restrict mail to those in your local area, as many people who currently rent in the neighbourhood are probably interested in buying. You may also want to share your brochures with agents who represent buyers in your local area. Nearby areas are a good source, too, as many of those people may be interested in relocating to your neighbourhood.
While any one of these methods are helpful in spreading the word about your home for sale, a combination of them is the most effective method of marketing. These are affordable options and are the same techniques a real estate agent would use in marketing your property, yet it’s a fraction of the cost if you do it yourself. Keep several brochures with you at all times, too. You never know when you’ll strike up a conversation with someone who’s interested in buying a home.