Where to Advertise Commercial Property Online in Australia

If you own a commercial property in Australia and you are ready to sell or lease it, the first real question is not which agent to use. It is where buyers and tenants actually look. Get that answer right and the rest of the process follows on from it.

The portals that do the heavy lifting

Commercial search in Australia is concentrated in a small number of websites. realcommercial.com.au is the dominant one for offices, warehouses, factories and retail space, with commercialrealestate.com.au the main alternative. For businesses rather than premises, buyers gravitate to seekbusiness.com.au, anybusiness.com.au and businessforsale.com.au.

Everything else, from agency websites to social posts and signboards, is supporting cast. Serious commercial buyers and tenants start with a portal search filtered by suburb, floor area and price, then work down the results.

Why private owners used to be locked out

The major portals only accept listings lodged by a licensed real estate agency. That single rule is why owners who wanted to sell or lease privately were historically stuck with classifieds and a sign on the fence, and why many assumed a full-service agent and a commission cheque were unavoidable.

For Sale For Lease is a licensed agency, so we can lodge your listing on the portals on your behalf. You keep control of the enquiries, the inspections and the negotiation, and there is no commission when the property sells or leases.

What it costs to advertise commercial property

Our commercial listing is a once-off $795 and the property stays advertised until it is sold or leased. Set that against a commercial agent commission, which on a modest sale is routinely tens of thousands of dollars, and the arithmetic makes itself.

You can see what is included on our sell commercial property and lease commercial property pages, or read the detail on listing on realcommercial.com.au without an agent.

Getting the listing itself right

Portal exposure only works if the listing earns the click. A few things consistently matter:

• Lead with the numbers a commercial buyer needs. Floor area, land size, zoning, car parking, clearance height, outgoings and current lease terms belong near the top, not buried in paragraph six.
• Photograph the asset, not the decor. Wide shots of the floor plate, the loading area, the street frontage and the parking do more work than a styled reception desk.
• Price it against comparable listings. Search your own suburb on the portal and see what similar stock is actually asking.
• Answer the obvious questions in the copy. Is it vacant possession or tenanted? What is the passing yield? Is a permit in place?

Our step-by-step guides cover the rest: how to sell commercial property privately and how to lease commercial property privately.

Where you are matters less than you think

The portals are national, so an owner in regional Victoria reaches the same buyer pool as one in the Melbourne CBD. We have state-by-state detail for Victoria, New South Wales, Queensland and the other states.

If you would rather talk it through, call us on 1300 622 300.