Realcommercial.com.au has long been the dominant commercial real estate portal in Australia. However, this position is under threat, as they face increased competition from new entrants, the ending of guaranteed revenue agreements and improvements to competing portals.

We should first look at how Realcommercial.com.au became to be the force in commercial real estate across Australia. Back in 2006 as reported on Business2 Realestate.com.au acquires Propertylook REA purchased Propertylook. A few months later Fairfax purchased CRE Fairfax purchased CommercialRealestate.com.au (from long time B2 contributor Glenn Rodgers).

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